Door County Media Group

Category: Uncategorized

  • Nielsen Report: Radio Still America’s Top-Reaching Medium

    Radio remains the most widely consumed audio platform in the United States and continues to deliver massive reach and strong advertising performance, according to “Audio Today 2026: How America Listens,” a new report from Nielsen. The study finds that radio reaches 93% of all U.S. adults each month, making it…

  • Katz: As Commutes Rise, Radio’s In-Car Advantage Grows Stronger.

    More Americans are commuting to work in 2025, and that’s good news for radio. A new Katz Media Group analysis of YouGov workforce data shows that over 70% of employed adults now commute to a job outside the home — a sharp shift from pandemic-era work habits and a signal…

  • Radio Can Boost Reach Of Auto Buyers, But Dealers Need To Be Known First.

    According to Nielsen Scarborough data, more than one-third of Americans (36%) are unable to name an auto dealership where they might shop to buy or leave a new or used vehicle. Additionally, of respondents saying they plan to do any of those in the next year, more than one in…

  • Audio Still Rules Podcast Consumption, Even As Video Makes Gains.

    Results of the latest in an annual study of weekly podcast consumers shows that audio remains the primary mode of consumption, even as video podcasts’ popularity has grown. The survey, commissioned by Cumulus Media and Signal Hill Insights and conducted by Quantilope among more than 600 weekly podcast consumers during…

  • Rising Number of U.S. Households Are Headed by Married Same-Sex Couples

    Ten years after the Supreme Court’s ruling in Obergefell v. Hodges legalized same-sex marriage nationwide, a Pew Research Center survey finds that two-thirds of LGBTQ adults say the decision made the country more accepting of same-sex couples. Since 2015, the number of households headed by same-sex married couples in the United States has risen steadily from…

  • What Brands Lose By Ignoring The LGBT+ Market

    Head of strategy at creative agency Saylor, Raul Rios has seen LGBTQ+ marketing evolve considerably over the course of his career, and served on the boards of organizations including LA Pride, Stanford Pride and AIDS Project Los Angeles.  For Pride Month, Marketing Daily caught up with Rios—to discuss the evolving role of…

  • Agencies (and Advertisers) Continue to Underestimate AM/FM Radio’s Audience Share.

    Will advertisers ever see AM/FM radio for the powerhouse audio medium it still is? According to a comparison in Westwood One’s blog of Advertiser Perceptions’ most recent survey of more than 300 media agencies and marketers to Edison Research’s Q1 2025 “Share of Ear” report, agencies are still way off the mark…

  • “Stop, Look & Like”

    When using social media to help grow your business and its reach, make sure you are posting quality content to get people’s attention. The goal is to make people “Stop, Look and Like”. You want them to first Stop on your post. This takes a catchy lead sentence and/or graphic.…

  • Audacy Study Finds Drivers Take Action After Hearing Ads.

    The latest wave of Audacy’s Connected Car study finds that advertisements from radio and podcast ads are catalysts for prompting real, measurable action. According to the research, drivers aren’t passive listeners. Upon hearing an AM/FM radio ad, 56% looked up the advertiser; 53% talked about the product with family or…

  • Here’s How AM/FM’s Increased Reach Enhances Your Media Plan

    The latest entry from the Cumulus Media | Westwood One Audio Active Group blog lays out a few facts as to why adding AM/FM radio to a media mix is a smart idea. Not only is AM/FM the No. 1 mass reach media for those 25-54 years of age, but it’s…